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Multinational Management

跨国管理

John B. Cullen

Classification Codes : D8

Language : END

Publication Information : Cengage

Publish Year:2014

I  S  B  N :9781285094946

Grade :

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Contents
Product Details

In today's increasingly complex global environment, developing and making strategic choices are the mainstays of successful decision making. The updated edition of Cullen & Parboteeah's MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH uses a distinctive strategic approach to explore the global economy and the impact of managerial decisions--equipping students with a strategic mindset. The text covers all topics essential to international management, including comparative management issues, formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, business ethics, and much more. Available with InfoTrac Student Collections http: //gocengage.com/infotrac.