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nobuy
CLCF2
LanguageENG
PublishYear2013
publishCompany Cambridge University Press
EISBN 9781107352865
PISBN 9781107031364
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  • Contents
The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.
    Collected by
    • UCLA
    • Yale University
    • University College London
    • University of Cambridge
    • Princeton University
    • University of Oxford
    • Harvard University
    • Columbia University Library
    • Stanford University
    • National Library of China
    • CUHK
    • University of Chicago
    • MIT
    • Jinan University

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