The world has changed. everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. sounds exciting except for the fact that were doing absolutely nothing about it.燴ero. simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem.the solution? the marketing model can be fixed by slashing your ad budget, and?investing in the z.e.r.o. framework: zealots entrepreneurship retention owned assets