CLCF71
LanguageENG
PublishYear2003
publishCompany
Wiley
EISBN
9780471480860
PISBN
9780471267720
- Product Details
- Contents
A groundbreaking paradigm that takes a scientific approach to marketing practice.Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core.
Collected by
- University of Oxford
- Harvard University
- University of Melbourne Library
- Columbia University Library
- Stanford University
- University of Chicago
- UCB
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