Killer Facebook Ads is the ultimate guide to Facebooks wildly successful pay-per-click advertising platform. Written by a noted Facebook advertising expert, the book offers detailed how-to advice on everything from interface workarounds to writing great ads, launching the campaign, and monitoring its success. Killer Facebook Ads begins with a quick look at the Facebook revolution and how marketers are capitalizing, then shows people how to establish realistic goals for their campaign. Next, typical ad production workflow is explained, and then the book details how to best use the kludgy interface and work around its limitations. Detailed chapters then explore how to effectively target Facebook users and include very successful tactics and techniques that are undocumented elsewhere. Readers then are guided into how to best utilize each available ad element­headline, body text, images, logos, etc. ­for maximum effect. The book then walks the reader through launching the campaign and discusses crucial monitoring and optimizing techniques. The final portion of the book discusses crucial metrics and reporting considerations, and the book concludes with an advanced chapter on targeting.  Full of interesting case studies drawn from the authors extensive Facebook advertising experience, step-by-step guides, hands-on tutorials, and expert-level techniques and tactics readers cant find anywhere else, this book is sure to help marketers and others develop, implement, measure, and maintain very successful Facebook ad campaigns.