CLCF71
LanguageENG
PublishYear2012
publishCompany
Wiley
EISBN
9781118342992
PISBN
9781118231937
- Product Details
- Contents
A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes.
Collected by
- University of Toronto Library
- Princeton University
- Yale University
- University of Oxford
- MIT
- UCB
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