Making a Resilient Poultry Industry in Europe / Anne-Marie Neeteson-van Nieuwenhoven, Michael C. Appleby and George Hogarth -- Consumer Perceptions of Poultry Meat and Eggs : Bridging the Gap Between Public Perceptions and Reality / Patricia Parrott, Keith Walley and Philip Clarke -- Global Context on Price Volatility and Supply Chains : Is Europe Competitive? / Nan-Dirk Mulder -- Industry Challenges Surrounding Sustainability / Steve Ellis and Richard Kempsey -- How to Attract, Retain and Develop Talent within the Industry / Colin T. Whittemore, Falko Kaufmann and Robby Andersson -- Which Feedstuffs Will Be Used in the Future? / P.J. van der Aar, J. Doppenberg and C. Kwakernaak -- Limiting Factors for Nutritional Efficiency / Brett Roosendaal and Annsofie Wahlstrom -- Food Safety : Prevention is Better than Crisis Management / Patrick Wall and Zhongyi Yu -- Endemic Disease : The Challenge to Reduce Antibiotic Use / Andrew Walker and Patrick Garland -- Human Nutrition and Health : Making Products More Desirable to Consumers / Dawn Scholey and Steve Pritchard -- Breeding for Sustainability : Maintaining and Enhancing Multi-Trait Genetic Improvement / William G. Hill, Anna Wolc, Neil P. O'Sullivan, Santiago Avenda鋘o -- Increased Sustainability in Poultry Production : New Tools and Resources for Genetic Management / Jemima Whyte, Elisabeth Blesbois and Michael J. McGrew -- Reducing the Environmental Impact of Poultry Production / Adrian Williams and David Speller -- Horizons and Prospects : a Role for WPSA? / Colin Fisher.