Written by an in-the-trenches YouTube and video marketing expert, this book focuses on practical, how-to advice for understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. It also is the only one to extensively cover keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis. The first chapters help readers develop a winning video marketing strategy before guiding readers through video creation and editing best practices. Readers then learn how to leverage keywords and other YouTube features for maximum visibility, create and optimize their channel and video pages, and further optimize video for YouTube and search engine visibility. The expert author then explores how to establish and measure crucial metrics on both YouTube on the web, then shares his detailed, insightful promotional tactics, including how to engage the YouTube community as well as how to best distribute and promote videos to blogs and other video sites.