This comprehensive guide to mobile marketing will empower businesses and marketers to craft, implement, and measure a successful plan. It clearly explains the local and mobile landscape so readers can make sense of the overwhelming array of options and then lays out a day-by-day plan for success. Using the empowering, task-based An Hour Day approach, the book shows readers how they can use mobile for everything from brand building to lead generation and sales, then walks readers through evaluating their audience and current mobile presence so they can craft an appropriate strategy. Readers then learn day-by-day how to best use messaging, mobile websites, apps, and mobile advertising to achieve their goals. Theyll also see how to leverage location-based marketing via Foursquare, Yelp, and others, understand how to establish and manage mobile commerce, and experiment with other interesting technologies and tactics, like QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and others. Full of immediately actionable advice, practical tips and tactics, and best practices based on years of in-the-trenches experience with businesses of all sizes, this book is going to be a treasured resource for all marketers and advertisers who want a compelling mobile marketing presence.