The financial advisory business is in a state of transition. With the rise of robo-solutions and a growth in demand for financial advice, advisors today are faced with the reality of an unpredictable future as they plan for retirement. There is one overarching question -- what can a financial advisor do in this competitive, challenging market to differentiate his or her firm and thrive? Using seven-steps as a guide, industry expert Greg Friedman will help advisors and professionals achieve success and continued growth within their practices.  The steps include:       Patience. Taking your time in the hiring process.       Honesty and Integrity. Speaking openly and walking the walk.       Compassion. Unlocking the secret to a people-first company.          Respect. Promoting personal growth, the key to inspiring motivation.         Persistence and Consistency. Maintaining employee relationships.       Encouragement. Rewarding firm-wide collaboration and a team mentality.       Courage. Reshaping your company's DNA. With a focus on people first, Friedman offers advice on how the right company culture, if nurtured and maintained, can elevate a firm from surviving to thriving.