You are a business leader, and you have a problem. That problem might be declining market share, disengaged employees, or fierce competition from a start-up in India. Whatever the problem, your business is struggling instead of thriving - and you are concerned for the welfare of your employees and stakeholders. So, what can this book do for you?     Eric Beaudan, who has consulted with clients both large and small as the global Leadership Practice Leader at Odgers Berndtson, can give you something to think about. It's a model for getting a conversation started around leadership and innovation called Creative Execution. It is a synthesis of game-changing inspired ideas that leaders have used to win against the odds - from Alexander the Great and Admiral Nelson to Google and Toyota - to re-invent their strategies and inspire people. Creative Execution bridges the gap between strategy, execution and leadership with practical steps and case studies that tell a powerful story.   Creative Execution has five elements: 1) nurturing the creative process to come up with a unique strategy; 2) the fostering of candid dialogue across the organization; 3) spelling out clear roles and accountabilities; 4) taking bold action; and 5) being visible as a leader. Too often companies are handcuffed because they are relying on outside advisors to help them generate new ideas, when they should be engaging their people. Too often strategy is not clearly linked to the organization's execution and leadership capabilities, and any attempt to engage a larger constituency is foiled.