In a sentence: Self-improvement for personal communication. Positive communication is the holy grail of everyday work and life. However, almost all of us fall into the deadly trap of allowing poor communication skills to obscure our meanings and reduce our effectiveness. According to the author, these negativities are 'Pink Elephants'. For example, when Richard Nixon said 'There can be no whitewash at the White House', he unwittingly linked 'whitewash' and 'White House' together and people started to believe he was involved up to his neck in the Watergate scandal which later cost him his presidency. Drawing on personal and well-known examples, the author provides us with a host of classic 'pink elephants' and the ways and means to avoid them. With a questionnaire to test your communication skills, ?Drop the Pink Elephant? challenges the way we interact with others and offers proactive ways to communicate with clarity and confidence.