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publishCompany CRC Press
ISBN 9781466596092
edition 1
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As the field of business analytics continues to emerge, there is a dearth of textbooks geared towards this market. reflecting the growing importance of analytics, this book presents important areas of business analytics, with concepts, techniques, applications, and trends that those in business, information systems/information technology, or computer science programs will find useful. it is appropriate for graduate-level students as well as undergraduate seniors. the authors focus on key areas where this material could be adequately covered in a one-semester, or even a one-quarter, course.

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