Framing Decisions offers executives an understanding of what decision-making entails, what the traditional paradigm has preached, and how a new decision-making paradigm can remedy the deficiencies of the old. While no longer sufficient for today's complex decision-making environment, there is much to be learned from the mechanical techniques that have been developed over the past fifty years. Consequently, in addition to providing insights into the new decision-making environment, this book addresses proven decision-making techniques that can help executives improve their decision-making skills.