Financial Psychology is the study of how our beliefs about money impact our financial behaviors, both good and bad. Emerging research in the field of Financial Psychology tells us that underlying Money Scripts, developed at younger ages and handed down from our parents, form our financial beliefs and drive most of our money behaviors. Additionally, we also know that most financial decisions are made at the emotional and subconscious level, which we then reconcile rationally. Beyond the cognitive psychology of Behavioral Finance, Financial Psychology goes deeper into leading research to understand both our cognitive and subconscious beliefs about money. Financial Psychology and financial services industry experts, Dr. Brad Klontz and Dr. Ed Horwitz, help you understand and unlock those deep-seeded beliefs to overcome your issues with money, and finally feel good about taking control of your financial futures.