Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one--and by understanding and influencing your audience with military precision. This original, engaging, and informative guide offers you the tools you need to avoid scandal and media crises, and to learn how to leverage social media, big data, and build influence in your communications strategies. Develop a risk management strategy that protects your social media interactions around the clock Avoid common mistakes by reading case studies of business faux pas--and learning exactly what not to do in a crisis Cultivate influence both in the boardroom and on the social battlefield by defining your story and knowing your audience segment Leverage digital interactivity features to enrich the content in the book