Over the past decade, visual communication has shifted from being an optional medium for transmitting information to an essential means of build connection and understanding. It has changed the way we tell stories and establish relationships ? and it has transformed the traditional agency model within the marketing, public relations, and design industries. Amy Balliett?s book will explain how can marketers, PR professionals, and organizations can connect and thrive in a world that demands quality visual content. Amy Balliett?s book will trace the history of visual communication and explore why it has become such an integral part of our daily lives. It will trace the rise of the visual communication agency and explain how it has fundamentally changed what marketing, PR, and design agencies are and what they aim to achieve. The book itself will incorporate a variety of visual content, including timelines and data visualizations, as a fundamental part of how the story is told. Amy will also share actionable visual communication best practices, paired with visual examples, that will be useful for a broad range of readers, from marketing professionals and salespeople to designers and organizational decision-makers. Finally, she?ll explore the latest trends ? from visual search to AR and VR ? in visual communication and what lies ahead in this ever-evolving field.