Purple Chips offers a unique method of making money on the stock market, focusing on high-quality, low-risk stocks. It is an innovative way of recognizing the hallmarks of great companies that make them the very best opportunities for investors. This book will show you how to identify great companies based on a simple visual examination of their financial health, applying three simple criteria to distinguish Purple Chip stocks from ones that are merely blue chip. Using graphs to illustrate clearly where investment opportunities exist, the Purple Chips method shows investors how to identify exceptional companies with a quick visual inspection of certain factors in their earnings history. Purple Chips also delves into the psychology of investing, and argues that most investors are better suited to winning small gains often and losing occasionally, rather than losing often and winning big occasionally.