Best PR and Communications Practices and Wisdom in One Place Featuring 24 award-winning public relations cases, this book showcases public relations campaigns executed by well-known Chinese and international brands such as Huawei, Tencent, BWM etc. It is the first case studies book published in English that complies winning cases of the annual Golden Flag Award in 2019-2021. Representing the highest level in China’s public relations industry, the selected cases demonstrate how public relations practices can help build effective communication and successful businesses in China, and how businesses can tell their own brand story in shaping their future corporate image within the Chinese market. The book will be of interest to the industry professionals as well as anyone working to foster intercultural communication in today’s globalized world.

The Golden Flag Award (GFA) was founded in 2010 to celebrate the best public relations practices in Chinese market each year. It is the most professional and acknowledged award in China’s branding and public relations industry, a leading platform to recognize outstanding public relations campaigns launched by the local and global brands in China.