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This book explains how to explicitly link theories of health promotion to program development and to evaluation.  In Health Program Planning, Implementation, and Evaluation: A Theory- and Evidence-Driven Approach, Second Edition, by L. Kay Bartholomew, Guy Parcel, Gerjo Kok, and Nell Gottlieb, health promotion students and professionals are provided a framework for effective decision-making at each step of the health program design process, through implementation and evaluation phases.  Based on a practical problem-solving approach, this text presents a series of specific steps and procedures for developing health education and promotion programs based on theory, empirical findings, and data. The IM approach offers a practical tool for dealing with the thorniest public health problems, such as AIDS, tobacco, violence, etc.  The first edition of Intervention Mapping, although not intended as a text, found a home in many classes in health program planning and evaluation where faculty wanted to teach more robust approach that could be used for difficult problems. The opportunity to publish a second edition gives the Jossey-Bass Public Health program an important new title in the area of health program planning and evaluation.

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