Kees van der Heijden illustrates how to move your organization to meet the future by linking scenario thinking and your a??business ideaa?? in an on-going strategic conversation. Taking the principles of organizational learning as its basis, the author describes practical and down-to-earth ways in which the organization can develop its skills in conducting an on-going scenario-based strategy process. The methods described are based on many years of practical experience of managers in both large and small organizations. Scenario-planning enables the reader to face up to uncertainty and enables them to move from finding the a??best strategya?? to finding the a??best processa??. The book will help you:- understand the basis of an organizationa??s success and articulate its central business idea.