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nobuy
CLCF83
LanguageENG
PublishYear2004
publishCompany Wiley
EISBN 9780470020043
PISBN 9780470095003
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  • Contents
Modern Banking focuses on the theory and practice of banking, and its prospects in the new millennium. The book is written for courses in banking and finance at Masters/MBA level, or undergraduate degrees specialising in this area. Bank practitioners wishing to deepen and broaden their understanding of banking issues may also be attracted to this book. While they often have exceptional and detailed knowledge of the areas they have worked in, busy bankers may be all too unaware of the key broader issues. Consider the fundamental questions: What is unique about a bank? and What differentiates it from other financial institutions? Answering these questions begins to show how banks should evolve and adapt - or fail. If bankers know the underlying reasons for why profitable banks exist, it will help them to devise strategies for sustained growth.
    Collected by
    • Princeton University
    • University College London
    • University of Cambridge
    • University of Oxford
    • Stanford University
    • Wenzhou-Kean University
    • Beijing Normal University at Zhuhai
    • UCB

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