Todays buyers are engaging sales professionals until much later in their buying process, however 74% of deals are awarded to the sales professional that was first to engage the buyer, and provide value and insights into the buying process. These juxtaposing statistics are showing the sales community that their approach to the buyer needs to change. Successful sales professionals have already recognized this change, and have begun leveraging Social Selling as a means to reach the buyer where theyre conducting due diligence - online. The challenge within a sales organization is the skill gap thats occurring, as top performers have embraced and implemented Social Selling, while 70% of the sales force is stuck in random acts of Social. This book will follow the  Sales for Lifes - Social Selling Mastery curriculum.  This roadmap always starts with capturing the mindshare of business leadership, and flows macro-to-micro in outlining more tactical routines for sales and marketing professionals.  The book concentrates heavily on both the tactics a sales professional must use and how a sales leader coaches, trains and measures these activities amongst their sales force.