Frank Calderoni has never seen a moment like business is experiencing now. And its about time. How people treat each other--colleagues, communities, customers--matters. Calderoni knows people choose Anaplan, whether to work with them or buy their products, in large part because of the experience his company culture creates for them. People feel heard, included, and respected. Calderoni knows from Anaplan's hypergrowth experience, and from observing other highly successful businesses, that focused strategy is how they realize growth. It is essential for business strategy to encompass both character and culture--they are how strategy wins. Positive corporate culture is well established as a gating factor to high employee engagement that drives strong business performance. According to a report published by the U.S. Chamber of Commerce Foundation, there are three primary filters by which the public views and evaluates companies. Each of these filters relate to one another in a very powerful way: Brand--what the company says it is Reputation--what the public thinks about the company Behavior--how the company acts in the communities in which it serves Character is at the intersection of these three filters, and it determines whether or not someone--a customer, a prospective employee, a vendor, an investor, a member of the community--will be willing to enter into a relationship of trust with a company. Without character, there is no trust; without trust, there is no business. In Upstanding: How Company Character Catalyzes Loyalty, Agility, and Hypergrowth, the author takes that theory a step further. In this book, he explains how a company's character--combined with the fusing of culture and strategy--enable and support competitive agility, hypergrowth, and customer centricity. Character is the catalyst that fuses culture and strategy into a force for sustained internal and external success.