Type Rules!, Fourth Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages including the Adbobe Creative Suite.  This edition also includes access to bonus online video content.  Type Rules explains the technical side of typography and applies it to effective design by covering the history of design along with current trends, methods for customizing fonts, techniques for setting type, current type trends -- such as OpenType, font management utilities, font search methods, scaling logos, and interactive typography -- a thorough history section and glossary. The book is fully illustrated throughout with a smart, relevant design.