Even bad startups get funded in a market boom. However, when a crisis hits, funds dry up, and very few startups survive a market downturn. Through a series of interviews with VCs, CEOs, Academia, and a set of relevant case studies, this book provides a framework that entrepreneurs need to be aware of to navigate through a crisis, embrace it, identify opportunities, get funded and emerge as winners. Coverage includes: The money pyramid - understanding financing options during a crisis Fundraising psychology - it is not just about a pitch deck or the business proposition. It is much more than that. It is about understanding the investor. Operational Efficiencies - During a crisis, it is critical to cut down burn rates and be extremely efficient operationally. It is also essential to hold on to your top people at the time of a crisis, so that you emerge stronger when the downturn is over. Embracing the Crisis - tapping into the opportunities that a crisis will bring to the table.