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The Business Marketing Course 2E Wlyetx

商业营销教程:复杂网络的管理

David Ford

Classification Codes : F71

Language : ENG

Publication Information : Wiley

Publish Year:2013

I  S  B  N :9780470034507

Grade :

Online Download
Contents
Product Details

The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a compact and accessible format that provides the ideal foundation for courses on business or industrial marketing. The new edition concentrates on the reality facing business marketers operating in complex and dynamic business networks. The book provides a structured approach to both technology and the development of the marketers offerings as well as an expanded guide on how to analyse business networks and customers and how to develop marketing strategy. The book is essential reading for students who are studying business markets. It is also an excellent guide for all managers who would like a clearer understanding of the complexity networks in which they operate.