Listen Up! is a playbook for how to build a company culture based on mutual understanding and create customer experiences that result in customer success. Readers will discover best practices, strategies and techniques to move from deep listening to deep understanding, from powerful statistics to powerful stories, and from inside-out to outside-in thinking. Best practices from world renowned B2B and B2C brands who have transformed their approach to customer success will be coupled with cautionary tales and hands-on exercises to provide readers with ways to rethink how teams work together at every level of the organization and act as one team aligned around the customer.