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Quantitative Methods for Business

商业定量方法

David R. Anderson

Classification Codes : C93

Language : END

Publication Information : Cengage

Publish Year:2013

I  S  B  N :9780840062338

Grade :

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Provide your students with a strong conceptual understanding of the critical role that quantitative methods play in today’s decision-making process with the well-respected QUANTITATIVE METHODS FOR BUSINESS, 12E by award-winning authors Anderson/Sweeney/Williams/Camm/Cochran/Fry/Ohlmann. Written with the non-mathematician in mind, this applications-oriented text clearly introduces today’s many quantitative methods, how they work, and how savvy decision makers can most effectively apply and interpret data. A strong managerial orientation motivates learning by weaving pertinent, actual examples throughout that illustrate key situations where quantitative methods make a difference in decision making. QUANTITATIVE METHODS FOR BUSINESS, 12E provides everything your students need for success from the authors’ hallmark "Problem-Scenario Approach" that helps readers understand and apply mathematical concepts and techniques. Instant online access provides students with Excel® worksheets, TreePlan, Crystal Ball, Premium Solver for Excel®, and LINGO.