CLCF7
LanguageENG
PublishYear2001
publishCompany
Cambridge University Press
EISBN
9780511032370
PISBN
9780521801669
- Product Details
- Contents
Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the methodological developments in the academic literature. Pathways are offered in the book for students and practitioners with differing numerical skill levels; a basic knowledge of elementary numerical techniques is assumed.
Collected by
- University College London
- Princeton University
- University of Melbourne Library
- Columbia University Library
- Stanford University
- University of Chicago
- MIT
- UCB