Is big data big time? Or just big hype? The Big Data-Driven Business makes the case that big data is for real. Using real life examples that range from Nate Silver to Copernicus, from BlackBerry to Apple, the book demonstrates that the winners of the future will use big data to seek the truth. In an era when the customer - both in the consumer world and the B2B world - holds all the cards, it is imperative that businesses gain greater understanding of their customers and their prospects. And the key to achieving this is through big data, which provides a window to view a companys customers are and who a companys customers may be tomorrow.